Culver-Stockton announces partnership with Opendorse to help athletes with NIL opportunities

CANTON, Mo. — Culver-Stockton College’s department of athletics has agreed to a partnership with
Opendorse, a name, image and likeness (NIL) marketplace for student-athletes, to develop partnerships with brands, supporters and local businesses.

Opendorse, based in Lincoln, Neb., will provide C-SC athletes opportunities to connect with supporters for NIL deals while remaining compliant with NAIA guidelines. Opendorse will provide C-SC student-athletes with educational resources, generate necessary tax documents and provide a social media audit. The athletes also will gain access to the Opendorse marketplace, which allows them to offer partnership opportunities and complete payments with businesses and supporters.

“We are honored to pave the way in the Heart for Name, Image, and Likeness with Opendorse,” C-SC athletic director Pat Atwell said in a press release. “In this ever-evolving world with social media and digital presence, it is our responsibility to assist our students in meeting compliance while exciting opportunities are coming to them.”

More than 70,000 athletes use Opendorse to understand, build and monetize their name, image and likeness with support from thousands of brands, fans, sponsors, donors and partners, including the PGA Tour, NHL, NFLPA, MLBPA, WNBPA, LPGA and more than 100 professional and collegiate sports teams.

For more information about this partnership, contact Atwell at athletics@culver.edu.